[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ppaa.cz\/osobni-udaje-jako-cena-za-pouzivani-socialnich-siti\/#Article","mainEntityOfPage":"https:\/\/www.ppaa.cz\/osobni-udaje-jako-cena-za-pouzivani-socialnich-siti\/","headline":"Osobn\u00ed \u00fadaje jako \u201ecena\u201c za pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed","name":"Osobn\u00ed \u00fadaje jako \u201ecena\u201c za pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed","description":"\u010c\u00edm plat\u00edme za u\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed Pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed jako je Facebook, Twitter, Instagram, Snapchat je zdarma. Pokud na webu za n\u011bco p\u0159\u00edmo neplat\u00edte, plat\u00ed, … ","datePublished":"2019-07-05","dateModified":"2023-05-31","author":{"@type":"Person","@id":"https:\/\/www.ppaa.cz\/author\/#Person","name":"","url":"https:\/\/www.ppaa.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/046c8368865b87ac6ea06cde0e0a80b91304a43fe31de210702ad59bbd9a1974?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/046c8368865b87ac6ea06cde0e0a80b91304a43fe31de210702ad59bbd9a1974?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ppaa.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ppaa.cz\/wp-content\/uploads\/img_a349698_w2628_t1564823549.jpg","url":"https:\/\/www.ppaa.cz\/wp-content\/uploads\/img_a349698_w2628_t1564823549.jpg","height":0,"width":0},"url":"https:\/\/www.ppaa.cz\/osobni-udaje-jako-cena-za-pouzivani-socialnich-siti\/","wordCount":521,"articleBody":"\u010c\u00edm plat\u00edme za u\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00edPou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed jako je Facebook, Twitter, Instagram, Snapchat je zdarma. Pokud na webu za n\u011bco p\u0159\u00edmo neplat\u00edte, plat\u00ed, \u017ee za tyto bezplatn\u00e9 slu\u017eby poskytujete sv\u00e1 data. Proto\u017ee i poskytovatel\u00e9 soci\u00e1ln\u00edch s\u00edt\u00ed jsou obchodn\u00ed spole\u010dnosti, jejich\u017e c\u00edlem je dosahovat zisku. Jejich obchodn\u00ed strategi\u00ed nen\u00ed vyb\u00edr\u00e1n\u00ed poplatk\u016f, ale vyu\u017e\u00edv\u00e1n\u00ed u\u017eivatelsk\u00fdch dat.Velk\u00fd bratr \u201eFacebook\u201c v\u00e1s vid\u00edProvozovatel str\u00e1nky, jako je nap\u0159\u00edklad Facebook, sleduje a zaznamen\u00e1v\u00e1 ty webov\u00e9 str\u00e1nky, kter\u00e9 jste si d\u016fkladn\u011bji prohl\u00ed\u017eeli. \u010cin\u00ed tak proto, aby zjistil, jak\u00e9 produkty v\u00e1s zaj\u00edmaj\u00ed, a t\u00edm na v\u00e1s mohl efektivn\u011bji c\u00edlit zobrazovanou reklamu. Pravd\u011bpodobn\u011b jste ji\u017e n\u011bco podobn\u00e9ho zaregistrovali. Vyb\u00edrali jste si letn\u00ed destinaci a vz\u00e1p\u011bt\u00ed v\u00e1m soci\u00e1ln\u00ed s\u00edt\u011b nab\u00edzej\u00ed hotely a letenky. P\u0159esn\u011b takov\u00fd je v\u00fdsledek sledov\u00e1n\u00ed na webu. Pou\u017e\u00edv\u00e1n\u00edm internetu se zve\u0159ej\u0148ov\u00e1n\u00ed ur\u010dit\u00fdch dat vyhnout nem\u016f\u017eete. Na soci\u00e1ln\u00edch s\u00edt\u00edch m\u016f\u017eete alespo\u0148 \u010d\u00e1ste\u010dn\u011b nastavit ochranu soukrom\u00ed a sv\u00fdch osobn\u00edch dat. Na druh\u00e9 stran\u011b nem\u016f\u017eete p\u0159esn\u011b zjistit, jak\u00e9 informace jsou o v\u00e1s shroma\u017e\u010fov\u00e1ny.Jak\u00e1 data jsou shroma\u017e\u010fov\u00e1na?1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Data, kter\u00e1 jste o sob\u011b zve\u0159ejniliJsou to ta data, kter\u00e1 zad\u00e1v\u00e1te p\u0159i vytv\u00e1\u0159en\u00ed nov\u00e9ho profilu, kde uvedete svoje jm\u00e9no, v\u011bk, m\u00edsto pobytu a dal\u0161\u00ed voliteln\u00e9 \u00fadaje. M\u011bli byste si d\u016fkladn\u011b promyslet, jak\u00e9 poskytnut\u00ed \u00fadaj\u016f je nezbytn\u00e9.2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Data, kter\u00e1 z\u00edskal provozovatel va\u0161\u00edm sledov\u00e1n\u00edmSoci\u00e1ln\u00ed s\u00edt\u011b jsou schopn\u00e9 o v\u00e1s zjistit spoustu v\u011bc\u00ed pouh\u00fdm sledov\u00e1n\u00edm va\u0161ich aktivit. Informace jsou z\u00edsk\u00e1ny nap\u0159\u00edklad z\u00a0va\u0161ich fotek.3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Data, kter\u00e1 si provozovatel dom\u00fd\u0161l\u00edNa z\u00e1klad\u011b va\u0161\u00ed s\u00edt\u011b kontakt\u016f, va\u0161ich lajk\u016f, nebo frekvence p\u0159id\u00e1v\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f shroma\u017e\u010fuj\u00ed obrovsk\u00e9 mno\u017estv\u00ed informac\u00ed, kter\u00e9 se daj\u00ed d\u00e1le analyzovat. Na z\u00e1klad\u011b t\u00e9to anal\u00fdzy lze snadno zjistit, jestli jste v\u011b\u0159\u00edc\u00ed, jak\u00e1 je va\u0161e politick\u00e1 p\u0159\u00edslu\u0161nost nebo sexu\u00e1ln\u00ed orientace, ani\u017e byste tato data uv\u00e1d\u011bli v\u00a0nastaven\u00ed sv\u00e9ho profilu.4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Data, kter\u00e1 byla z\u00edsk\u00e1na prost\u0159ednictv\u00edm dal\u0161\u00edch za\u0159\u00edzen\u00edPokud si u\u017eivatel nainstaluje do sv\u00e9ho smartphonu aplikaci soci\u00e1ln\u00edch s\u00edt\u00ed, m\u016f\u017ee doj\u00edt k\u00a0tomu, \u017ee bude sd\u00edlet data kolemjdouc\u00edch. Pou\u017e\u00edv\u00e1-li nap\u0159\u00edklad va\u0161e p\u0159\u00edtelkyn\u011b aplikaci na sv\u00e9m chytr\u00e9m telefonu, se kterou m\u00e1 rychl\u00fd p\u0159\u00edstup na Facebook, mus\u00ed souhlasit s\u00a0p\u0159\u00edstupem do sv\u00e9ho mobilu. Facebook m\u00e1 pak p\u0159\u00edstup k\u00a0dal\u0161\u00edm dat\u016fm, jako je nap\u0159\u00edklad seznam kontakt\u016f, kde je i va\u0161e \u010d\u00edslo. Tato data z\u00edsk\u00e1 i p\u0159esto, \u017ee vy s\u00e1m nejste aktivn\u00edm \u010dlenem jeho soci\u00e1ln\u00ed s\u00edt\u011b.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Osobn\u00ed \u00fadaje jako \u201ecena\u201c za pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed","item":"https:\/\/www.ppaa.cz\/osobni-udaje-jako-cena-za-pouzivani-socialnich-siti\/#breadcrumbitem"}]}]